{"id":2654,"date":"2023-05-02T16:02:08","date_gmt":"2023-05-02T07:02:08","guid":{"rendered":"https:\/\/aicross.co.jp\/zettai-reach\/the-smart-sales\/?p=2654"},"modified":"2026-03-19T13:16:41","modified_gmt":"2026-03-19T04:16:41","slug":"dm_reaction","status":"publish","type":"post","link":"https:\/\/aicross.co.jp\/zettai-reach\/the-smart-sales\/dm_reaction\/","title":{"rendered":"\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306e\u53cd\u5fdc\u7387\u306f\u3069\u3046\u7b97\u51fa\u3059\u308b\uff1f\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3082\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u3068\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u60f3\u5b9a\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3067\u3042\u308b\u500b\u4eba\u30fb\u6cd5\u4eba\u306b\u5bfe\u3057\u3066\u3001\u76f4\u63a5\u90f5\u9001\u3084\u30e1\u30fc\u30eb\u306a\u3069\u3067\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u5e83\u544a\u624b\u6cd5\u3067\u3059\u3002\u5b9f\u969b\u306b\u3001\u81ea\u5b85\u5b9b\u3084\u4f1a\u793e\u5b9b\u306bDM\u304c\u5c4a\u3044\u3066\u3044\u308b\u306e\u3092\u898b\u308b\u6a5f\u4f1a\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u3067\u306f\u3001DM\u306f\u3069\u306e\u304f\u3089\u3044\u52b9\u679c\u7684\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u3057\u3066\u3001DM\u306b\u6d88\u8cbb\u8005\u304c\u53cd\u5fdc\u3059\u308b\u5272\u5408\u306f\u3069\u306e\u7a0b\u5ea6\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u672c\u8a18\u4e8b\u3067\u306fDM\u306e\u53cd\u5fdc\u7387\u306e\u7b97\u51fa\u65b9\u6cd5\u3084\u3001DM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><br>\u304a\u5ba2\u69d8\u3068\u9023\u7d61\u304c\u53d6\u308c\u306a\u3044\u3053\u3068\u306b\u304a\u56f0\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<br>\u958b\u5c01\u738790\uff05\u4ee5\u4e0a\u3092\u8a87\u308bSMS\u306e\u6d3b\u7528\u306b\u3088\u3063\u3066\u9867\u5ba2\u5bfe\u5fdc\u306e\u52b9\u7387\u5316\u3068\u58f2\u4e0a\u62e1\u5927\u3092\u5b9f\u73fe\uff01<br>\u21d2<a href=\"https:\/\/www2.aicross.co.jp\/document-request\/SMS6\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www2.aicross.co.jp\/document-request\/SMS6\/\">\u8cc7\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 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class=\"wp-block-list\">\n<ul class=\"wp-block-list\">\n<li>\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u305f 8.0%<\/li>\n\n\n\n<li>\u5e97\u306b\u51fa\u304b\u3051\u305f1.8%\u8cfc\u5165<\/li>\n\n\n\n<li>\u8cfc\u5165\u30fb\u5229\u7528\u3057\u305f3.4%<\/li>\n\n\n\n<li>\u8cc7\u6599\u8acb\u6c42\u3057\u305f2.8%<\/li>\n<\/ul>\n<\/div>\n\n\n<p>\u3061\u306a\u307f\u306b\u4e0a\u8a18\u306e\u8abf\u67fb\u7d50\u679c\u3067\u306f\u3001\u8cfc\u5165\u30fb\u5229\u7528\u306b\u81f3\u3063\u305f\u5272\u5408\u306f\u300c3.4%\u300d\u3067\u3059\u3002\u5f93\u6765\u3001DM\u306e\u53cd\u5fdc\u7387\u306f\u300c\u6570\u30d1\u30fc\u30bb\u30f3\u30c8\u7a0b\u5ea6\u300d\u3068\u3044\u308f\u308c\u3066\u304a\u308a\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u53cd\u5fdc\u7387\u304c1.0%\u3067\u3082\u300c\u6210\u529f\u300d\u3068\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3088\u3046\u306a\u306e\u3067\u3001\u4e00\u5b9a\u306e\u52b9\u679c\u304c\u3042\u3063\u305f\u3068\u307f\u3066\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u53c2\u8003<br><a href=\"https:\/\/www.jdma.or.jp\/upload\/research\/20-2022-000021.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.jdma.or.jp\/upload\/research\/20-2022-000021.pdf\">DM\u30e1\u30c7\u30a3\u30a2\u5b9f\u614b\u8abf\u67fb2021\uff5c\u4e00\u822c\u793e\u56e3\u6cd5\u4eba\u65e5\u672c\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u5354\u4f1a\uff08PDF\uff09<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br>\u958b\u5c01\u738790\uff05\u4ee5\u4e0a\u3092\u8a87\u308bSMS\u306e\u6d3b\u7528\u3057\u3066\u3001\u304a\u5ba2\u69d8\u3068\u9023\u7d61\u304c\u53d6\u308c\u306a\u3044\u3053\u3068\u3092\u624b\u9593\u306a\u304f\u30ab\u30f3\u30bf\u30f3\u306b\u89e3\u6c7a\uff01<br>\u5c0e\u5165\u5b9f\u7e3e8000\u793e\u4ee5\u4e0a\u306e\u7d76\u5bfe\u30ea\u30fc\u30c1\uff01SMS\u3067\u5bfe\u5fdc\u306e\u52b9\u7387\u5316\u3068\u58f2\u4e0a\u62e1\u5927\u3092\u5b9f\u73fe\uff01<br>\u21d2<a href=\"https:\/\/www2.aicross.co.jp\/document-request\/SMS6\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www2.aicross.co.jp\/document-request\/SMS6\/\">\u7d76\u5bfe\u30ea\u30fc\u30c1\uff01SMS\u306e\u8cc7\u6599\u3092\u898b\u3066\u307f\u305f\u3044<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 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class=\"wp-block-heading\">ROI<\/h3>\n\n\n\n<p>DM\u3092\u9001\u4ed8\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u9867\u5ba2\u304b\u3089\u306e\u53cd\u5fdc\u304c\u826f\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u5229\u76ca\u304cDM\u3092\u767a\u9001\u3059\u308b\u305f\u3081\u306b\u304b\u3051\u305f\u30b3\u30b9\u30c8\u3092\u4e0b\u56de\u3063\u3066\u3044\u305f\u3068\u3057\u305f\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306f\u5931\u6557\u3067\u3059\u3002\u305d\u3053\u3067\u628a\u63e1\u3057\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u300cReturn On Investment\uff08ROI\uff1a\u6295\u8cc7\u5229\u76ca\u7387\uff09\u300d\u3067\u3059\u3002\u7d4c\u55b6\u306e\u6307\u6a19\u3068\u3057\u3066\u3088\u304f\u4f7f\u308f\u308c\u308bROI\u3067\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u983b\u7e41\u306b\u767b\u5834\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u7684\u306aROI\u306f\u300c\u58f2\u4e0a\u7dcf\u5229\u76ca\uff08\u58f2\u4e0a\u9ad8\uff0d\u58f2\u4e0a\u539f\u4fa1\uff0d\u6295\u8cc7\u984d\uff09\u00f7\u6295\u8cc7\u984d\u00d7100 =ROI\uff08%\uff09\u300d\u306e\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>DM\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u6295\u8cc7\u984d\u300d\u304cDM\u306b\u304b\u304b\u3063\u305f\u7dcf\u30b3\u30b9\u30c8\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306eROI\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u300c\uff084\u6708\u8a18\u4e8bNo.3\uff09\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>DM\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3046\u3048\u3067\u306f\u3001\u300c\u6700\u7d42\u76ee\u7684\u306f\u4f55\u304b\u300d\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u300c\u8cc7\u6599\u8acb\u6c42\u4ef6\u6570\u25ef\u4ef6\u300d\u3084\u300c\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u25ef\u4ef6\u300d\u3001\u3042\u308b\u3044\u306f\u300c\u524d\u5e74\u540c\u6708\u6bd4\u25ef%UP\u300d\u3068\u3044\u3063\u305f\u6570\u5024\u76ee\u6a19\u3092\u7f6e\u304f\u3053\u3068\u3082\u5fc5\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4e00\u822c\u7684\u306a\u76ee\u5b89\u3068\u3057\u3066\u8d64\u5b57\u306b\u306a\u3089\u306a\u3044\uff08ROI\u304c0%\u3092\u4e0b\u56de\u3089\u306a\u3044\uff09\u3053\u3068\u3001\u53cd\u5fdc\u7387\u304c1.0%\u3092\u8d85\u3048\u308b\u3053\u3068\u304c\u7406\u60f3\u7684\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30dd\u30a4\u30f3\u30c8<\/strong><\/h2>\n\n\n\n<p>DM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001DM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u53cd\u5fdc\u7387\u3092\u9ad8\u3081\u308b<\/strong><\/h3>\n\n\n\n<p>1\u3064\u76ee\u306f\u300c\u53cd\u5fdc\u7387\u3092\u9ad8\u3081\u308b\u300d\u3053\u3068\u3067\u3059\u3002DM\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u7387\u304c\u9ad8\u307e\u308c\u3070\u3001\u304a\u306e\u305a\u3068\u640d\u76ca\u5206\u5c90\u70b9\u3082\u8d85\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u4f8b\u3048\u3070\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3084\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u306a\u3069\u304a\u5f97\u611f\u306e\u3042\u308b\u7279\u5178\u3092\u3064\u3051\u308b\u3053\u3068\u3084\u3001\u6d88\u8cbb\u610f\u6b32\u304c\u9ad8\u307e\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u30dc\u30fc\u30ca\u30b9\u6708\uff086\u6708\u300112\u6708\uff09\u306b\u767a\u9001\u3059\u308b\u3053\u3068\u306e\u307b\u304b\u306b\u3001DM\u3060\u3051\u3067\u306f\u306a\u304fWeb\u3084\u30c6\u30ec\u30d3\u3001\u30e1\u30eb\u30de\u30ac\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u7d44\u307f\u5408\u308f\u305b\u305f\u30af\u30ed\u30b9\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u3068\u308b\u3068\u3044\u3063\u305f\u3053\u3068\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u90f5\u9001\u306eDM\u306f\u958b\u5c01\u3055\u308c\u305a\u306b\u305d\u306e\u307e\u307e\u6368\u3066\u3089\u308c\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u3001\u307e\u305a\u306f\u300c\u76ee\u306b\u3064\u304f\u300d\u3053\u3068\u3001\u305d\u3057\u3066\u300c\u4e2d\u8eab\u3092\u78ba\u8a8d\u3057\u3066\u3082\u3089\u3046\u300d\u3053\u3068\u3092\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307b\u304b\u306e\u90f5\u4fbf\u7269\u3084DM\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u308f\u306a\u3044\u3088\u3046\u306b\u3001\u5f62\u3084\u8272\u3001\u30c7\u30b6\u30a4\u30f3\u306b\u3053\u3060\u308f\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<\/strong><\/h3>\n\n\n\n<p>2\u3064\u76ee\u306f\u300c\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u300d\u3053\u3068\u3067\u3059\u3002DM\u7dcf\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001ROI\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u90f5\u9001\u7269\u3092\u7528\u3044\u308bDM\u306e\u5834\u5408\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u304c\u30af\u30aa\u30ea\u30c6\u30a3\u4f4e\u4e0b\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3002\u5b9a\u5f62\u90f5\u4fbf\u3067\u3042\u308c\u3070\u767a\u9001\u8cbb\u7528\u3092\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u5c4a\u3044\u305f\u3068\u304d\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u3092\u5c02\u9580\u5bb6\u306b\u4f9d\u983c\u305b\u305a\u3001\u81ea\u4f5c\u3059\u308b\u3053\u3068\u3067\u30b3\u30b9\u30c8\u3092\u6291\u3048\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u3053\u3067\u9ad8\u3044\u30c7\u30b6\u30a4\u30f3\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u3001\u53cd\u5fdc\u7387\u306e\u60aa\u5316\u306b\u3064\u306a\u304c\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>DM\u7dcf\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u8996\u91ce\u306b\u5165\u308c\u305f\u3044\u306e\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u305fDM\u3067\u3059\u3002\u30e1\u30fc\u30eb\u3084SNS\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u3092\u7528\u3044\u3066\u500b\u4eba\u306b\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u5834\u5408\u3001\u90f5\u9001\u3068\u6bd4\u3079\u3066\u5927\u304d\u304f\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u643a\u5e2f\u96fb\u8a71\u306e\u96fb\u8a71\u756a\u53f7\u540c\u58eb\u3092\u5b9b\u5148\u306b\u3057\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u3084\u308a\u3068\u308a\u3059\u308bSMS\uff08\u30b7\u30e7\u30fc\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u30b5\u30fc\u30d3\u30b9\uff09\u306f\u3001\u30db\u30fc\u30e0\u753b\u9762\u306b\u53d7\u4fe1\u9023\u7d61\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30e1\u30fc\u30eb\u306e\u3088\u3046\u306b\u52dd\u624b\u306b\u8ff7\u60d1\u30e1\u30fc\u30eb\u30dc\u30c3\u30af\u30b9\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u308b\u3053\u3068\u3082\u306a\u3044\u305f\u3081\u3001\u5230\u9054\u7387\u3068\u958b\u5c01\u7387\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u7528\u3044\u305fDM\u3092\u691c\u8a0e\u3057\u3066\u307f\u308b\u306e\u3082\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 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